The conductor leads the symphony orchestra that are part of.' Singer Zara Larsson has spoken about why they wanted to specifically feature a black gay couple in the video and she has said that she finds it ridiculous that people continue to illogically read the couple as being brothers or father and son.
The directors have explained in the 'Making of' video and in interviews that the video features a gay couple and 'tells the tragic story of a conductor who loses his boyfriend in a bicycle crash. It was directed by Clean Bandit's members Grace Chatto and Jack Patterson and features Larsson in a glittery dress backed by Clean Bandit and an orchestra while an emotional story plays out.
The song's music video was premiered the same day the song was released, on 17 March 2017.